Aurora Viking Privacy Policy

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Last updated: September 16, 2026

Aurora Viking (“Aurora Viking,” “we,” “us,” or “our”) is committed to protecting your privacy and handling personal information responsibly.

This Privacy Policy explains how we collect, use, store, and safeguard information when you use our website, mobile applications, booking services, tours, customer support services, and related services.

By using our services, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

Customer and Booking Information

When you make a booking, contact us, or participate in one of our tours, we may collect information including:

• Your name

• Email address

• Mobile phone number

• Booking details

• Tour dates and selected services

• Pickup location

• Number of passengers

• Communications with Aurora Viking

• Information necessary to provide or manage your booking

Bookings may be made directly with Aurora Viking or through authorized third-party booking platforms.

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Account Information

When you create an account in an Aurora Viking application or online service, we may collect information such as:

• Email address

• Display name

• Profile information

• Account preferences

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User Content

Depending on the services you use, you may choose to submit content such as:

• Photos

• Aurora sightings

• Comments

• Profile information

• Other user-generated content

Content that you intentionally share through community features may be visible to other users.

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Location Data

With your permission, our applications may collect location information to provide features such as:

• Aurora sighting sharing

• Location-based notifications

• Map functionality

• Weather or aurora-related information

You can control location permissions through your device settings.

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Device and Usage Information

We may collect technical information about how our website or applications are used, including:

• Device type

• Operating system

• Browser type

• App version

• IP address

• Usage information

• Diagnostic and performance information

We may use this information for security, analytics, troubleshooting, and service improvement.

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Payment Information

Payments may be processed by third-party payment providers.

Aurora Viking generally does not directly store full payment card information. Payment providers process payment information according to their own privacy and security policies.

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Advertising and Analytics Information

Some Aurora Viking applications may use advertising or analytics services, including Google AdMob.

These services may collect device identifiers, usage information, and related information for analytics, advertising, fraud prevention, and service improvement.

2. How We Use Your Information

We may use personal information to:

• Process and manage bookings

• Provide tours and other purchased services

• Confirm reservations

• Coordinate pickups

• Communicate schedule changes

• Provide tour-status information

• Notify customers of cancellations or weather-related changes

• Provide booking-management information

• Respond to customer questions

• Provide customer support

• Operate our website and applications

• Provide aurora-related features and notifications

• Improve our services

• Maintain security

• Prevent fraud or misuse

• Diagnose technical problems

• Comply with legal obligations

• Protect the rights, safety, and property of Aurora Viking, our customers, our staff, and others

Where applicable, we process personal information based on the performance of a contract, legitimate business interests, consent, or legal obligations.

3. SMS and Mobile Communications

Aurora Viking may use mobile phone numbers to send customers transactional and operational communications related to their bookings or interactions with us.

These messages may include:

• Booking confirmations

• Pickup information

• Pickup-time changes

• Tour-status updates

• Weather-related information

• Tour cancellations

• Booking-management links

• Customer-service messages

• Other operational information necessary to provide a booked service

These messages are primarily intended to help customers receive and manage services they have already requested or booked.

Message frequency varies depending on the customer's booking and circumstances.

Message and data rates may apply depending on the customer's mobile carrier and plan.

Customers may opt out of SMS communications by replying STOP where supported.

Customers may reply HELP for assistance where supported or contact us directly at info@auroraviking.com.

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SMS Privacy

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

We do not sell, rent, or provide mobile phone numbers, SMS consent, or SMS opt-in information to third parties or affiliates for their own marketing or promotional purposes.

We may use service providers that process information on our behalf when necessary to operate our services, including telecommunications and messaging providers used to deliver SMS communications.

Such service providers may only process information as necessary to provide services to Aurora Viking and are not authorized by us to use SMS consent information for their own marketing purposes.

4. How We Share Information

Aurora Viking may share limited personal information where necessary to operate our business and provide services.

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Service Providers

We may use third-party providers for services such as:

• Website hosting

• Cloud infrastructure

• Booking management

• Payment processing

• Email communications

• SMS communications

• Customer support

• Analytics

• Advertising

• Application infrastructure

Examples of services we may use include Firebase, Supabase, Google services, Google AdMob, telecommunications providers, payment providers, and booking platforms.

These companies may process information according to their own privacy policies and applicable agreements with Aurora Viking.

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Booking Platforms

If you book an Aurora Viking service through a third-party travel agency, marketplace, or booking platform, information may be exchanged between that platform and Aurora Viking as necessary to manage and provide your reservation.

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Community Features

Information you intentionally publish through community features, such as aurora sightings, comments, photos, or public profiles, may be visible to other users.

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Legal Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable law

• Respond to lawful government requests

• Comply with court orders

• Protect our legal rights

• Investigate suspected fraud or abuse

• Protect the safety of customers, staff, or the public

5. Data Security

Aurora Viking uses reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

These measures may include:

• Encryption

• Secure authentication

• Access controls

• Secure cloud infrastructure

• Monitoring

• Software security practices

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The nature of the information

• Whether you maintain an account

• Whether information relates to a booking

• Financial and accounting obligations

• Legal requirements

• Fraud prevention

• Dispute resolution

• Legitimate business requirements

Information that is no longer required may be deleted, anonymized, or securely retained where required by law.

7. Your Privacy Rights

Depending on applicable law, you may have rights relating to your personal information, including the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of certain information

• Request restriction of processing

• Object to certain processing

• Withdraw consent where processing is based on consent

• Request a copy of certain personal information

• Lodge a complaint with an applicable data protection authority

Because Aurora Viking operates in Iceland, European Economic Area data-protection laws may apply to many of our activities.

To exercise your privacy rights, contact:

info@auroraviking.com

We may need to verify your identity before completing certain requests.

8. Your Choices

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Communications

You may unsubscribe from optional email or marketing communications by using the unsubscribe mechanism provided in those communications where available.

Transactional communications that are necessary to manage an active booking may still be sent where permitted by law.

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SMS

Where supported, you may opt out of SMS communications by replying:

STOP

For assistance, you may reply:

HELP

or contact:

info@auroraviking.com

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Notifications

Application notifications can be enabled or disabled through the application or your device settings.

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Location

You can enable or disable location access through your device settings.

Some application functionality may not work correctly if location access is disabled.

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Profile and Content

Where supported, you may edit or delete profile information and content through your account.

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9. Account Deletion

Users of Aurora Viking applications may delete their account and associated information through the application where account deletion functionality is available.

To delete your account:

1. Open the Aurora Viking app.

2. Select your username or profile in the top-right corner.

3. Open Privacy Settings.

4. Select Delete my account.

If you experience difficulty deleting your account, contact:

info@auroraviking.com

We will assist with the deletion request.

Certain information may be retained where required by law or necessary for legitimate legal, accounting, security, or fraud-prevention purposes.

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10. Children's Privacy

Aurora Viking applications are not directed toward children under the age of 13, and we do not knowingly create application accounts for children under 13 without appropriate authorization.

Tour services may include children traveling with parents, guardians, or other responsible adults.

Booking and payment information for minors should be provided by an appropriate adult.

If we become aware that personal information from a child has been collected improperly, we will take reasonable steps to delete it.

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11. Cookies and Similar Technologies

Our website and applications may use cookies, local storage, software development kits, or similar technologies.

These technologies may be used to:

• Keep services functioning

• Remember preferences

• Improve performance

• Measure usage

• Diagnose problems

• Maintain security

• Provide analytics

• Support advertising where applicable

Users may be able to control certain cookies through browser or device settings.

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12. International Data Processing

Some of the service providers used by Aurora Viking may process information outside Iceland or the European Economic Area.

Where required, we take reasonable measures to ensure that international transfers of personal information are subject to appropriate safeguards.

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13. Third-Party Websites and Services

Our website, applications, emails, or booking systems may contain links to third-party websites or services.

Aurora Viking is not responsible for the privacy practices of independent third parties.

We encourage users to review the privacy policies of third-party services they use.

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14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our services

• New technologies

• Changes to our business

• Changes to legal requirements

• Changes to our privacy practices

The current version will be published on our website.

The “Last updated” date at the top of this policy indicates when the policy was most recently revised.

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15. Contact Us

For questions, privacy requests, complaints, or concerns regarding this Privacy Policy, contact:

Aurora Viking
Website: www.auroraviking.com
Email: info@auroraviking.com